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82 Percent of Consumers Buy Green, Despite Economy

Four out of five people say they are still buying green products and services today - which sometimes cost more - even in the midst of a U.S. recession, according to a new study commissioned by Green Seal and EnviroMedia Social Marketing.

Half of the 1,000 people surveyed buy  just as many green products now as before the economic downturn, while 19 percent say they are buying more green products. Fourteen percent say they are buying fewer environmentally green products.

Just 9 percent of respondents say green advertising is their primary influencer. Twenty-one percent of consumers say a product’s reputation is the biggest factor they weigh when making purchasing decisions followed by word of mouth (19%) and brand loyalty (15%).

About one in three consumers say they don’t know how to tell if green product claims are true. One in 10 consumers blindly trusts green product claims.

Consumers are verifying green claims by reading the packaging (24%) and turning to research (going online, reading studies; 17%).

 

The AFL-CIO Puts Up $1 Million for Green Jobs

Written by Leslie Berliant

Published on February 5th, 2009

Posted in Action & Activism, Education, Green Building & Construction, Politics

It’s nice when people put their money where their mouths are. For some time now, labor has been on the green jobs bandwagon. At this week’s Good Jobs Green Jobs conference, the AFL-CIO announced a $1 million investment from the Working for America Institute to create a Center for Green Jobs, showing just how committed they are to the symbiosis between green jobs and union jobs.

At a press conference announcing the center, United Steelworkers Union President Leo Gerard said:

We need to send the economy in the direction where the primary emphasis is on good jobs and green jobs. Don’t let anybody tell us that can’t be done.

We reject the notion that we have to choose between good jobs and a clean environment. It’s not one or the other. It’s both or neither. – AFL-CIO

The Center will be led by Jeff Rickert of the Apollo Alliance. The National Labor College has already signed on to develop a “green” certificate program for students and more than two dozen union presidents and state and local leaders have made commitments to serve on the Center’s Leadership Council. The Center has also partnered with the Building and Construction Trades Dept. (BCTD) in its existing efforts to engage construction unions in recruiting and training “green workers” and working to align the hundreds of training programs of the building trades with green industry.

According to AFL-CIO President John Sweeney, climate change and renewable energy are “first order” priorities for the entire organization and its affiliated unions. The broad involvement and financial support for the new Center supports that assertion.

The mission of the center is not only to engage public policy but to also move beyond that to help our labor unions implement real green jobs initiatives—initiatives that retain and create good union jobs, provide pathways to those jobs and assist with the design and implementation of training programs to prepare incumbent workers as well as job seekers for these family-sustaining careers.

It is a think-do tank that will be a one-stop shop for our affiliates and partners, providing information and technical assistance on public policy, consortium development, workforce and economic development programs, economic analysis and even curriculum development. – AFL-CIO

Labor and environmentalists standing together may be an unexpected alliance, but it makes sense when you realize that green jobs are quality jobs and that whatever happens to the environment effects us all. That includes union members and their families.

 

Green Jobs Go to Capitol Hill

Written by Jennifer Kaplan

Published on February 4th, 2009

in Eco-entrepreneurs, Economy, Energy, Financing, Government, Operations

The Green Jobs National Conference that starts today in Washington, DC, includes a Greens Job Advocacy Day on Capitol Hill.  Advocacy days like these are a time when labor, environmentalists, community activists, businesses and academics descend upon our elected officials. These disparate groups come from all over the country.  They will likely break into groups by state, perhaps congressional districts and get to know each other.  They will go to their elected officials to talk about an agreed upon set of issues. In other words everyone will be on message when they get face time with the representative or key staff people.

Today, people representing our interests—but who do not necessarily have paid lobbyists like big oil and the auto manufacturers—get to lobby in Washington, to make a difference.  And, ecopreneurs stand to be huge recipients of green jobs policies and legislation.  Many of the issues lobbied for today would mean more incentives, funding and support for you.

What are they going to talk about? According to the Advocacy Day Leave-Behind Document (that contains much more information about the specific recommendations), they are going to ask Congress and the administration to include policies that will create green jobs in the economic recovery package:

Energy efficiency and Infrastructure upgrades.

o                    Expand tax incentives for energy-efficient homes, commercial buildings and products;

o                    Increase funding for the Weatherization Assistance Program;

o                    Support a Clean Energy Corps;

o                    Fund the Energy Efficiency and Conservation Block Grant with a specific emphasis on large-scale, block-by-block retrofit projects;

o                    Invest in capital funding to repair and upgrade water, waste-water, and storm-water systems to ensure that we have safe, adequate water supplies for people and wildlife. (The American Public Works Association (APWA) estimates that every $1 billion invested in infrastructure generates about 35,000 jobs for engineers, construction workers, plumbers, architects, maintenance workers and many others.)

·                                 » Read more on Eco-entrepreneurs

Extend clean energy Tax Incentives for at least five years. In 2008, Congress extended a variety of critical tax incentives, but many are set to expire.  Congress should:

o                    Extend incentives for renewable energy and energy efficiency especially The Production Tax Credit (PTC) for wind, biomass and other renewable energy projects;

o                    Provide Davis-Bacon prevailing wage protections for construction workers employed on renewable energy projects.

o                    Make technologies covered by the clean energy tax incentives temporarily eligible forDepartment of Energy grants.

Invest in domestic Manufacturing. Manufacturing is at the heart of the clean energy economy, making up nearly 80% of all jobs in the solar and wind industries. Congress should:

o                    Provide loan guarantees for retooling and retraining so that firms can transition to producing parts for the renewable energy and energy efficiency sectors.

o                    Invest additional funds in the Manufacturing Extension Partnership network, that provides critical technical assistance and support to manufacturing firms struggling to retool, retrain workers and take advantage of clean energy opportunities.

o                    Create U.S. manufacturing jobs by providing rebates for the purchase of energy-saving products produced in the U.S. (i.e high-efficiency boilers, energy-efficient windows, anti-idling equipment for trucks.)

Invest in Transportation Infrastructure and Public Transit. Congress should reinvest in our country’s existing transportation infrastructure by:

o                    Adopting a fix-it-first strategy that promotes repair projects leading to more efficient land use, emissions reduction, and traffic-flow improvement.

o                    Expand public transit infrastructure by investing in ready-to-go public transit projects, as well as conversion of existing city buses and rail cars to clean-energy vehicles.

o                    Update our mass transit systems and create a sustainable freight transportation system.

Green Jobs Act Funding

o                    Pass The Green Jobs Act, a mechanism for funding national, state and pathways-out-of-poverty job training programs, including apprenticeships, so workers can realize career opportunities in the emerging green economy.

Pass responsible cap-and-trade legislation. They suggest using auction revenue to
fund “our country’s transition to a low-carbon economy.”

Establish a comprehensive national recycling, composting and waste-reduction program. They estimate that this kind of program would reduce greenhouse gas emissions equal to taking more than half of our nation’s cars off the road.

What can we do to help the cause?  Write to your senators and congress person.  Tell them that, although you were not able to visit them today, that you too support the promotion of green jobs in the ways outlined above.  If you don’t finds all the points compelling, choose the ones that you do and talk about those.  Having a clear position of what you would like your representative to do (extend tax credits for five years, provide loan guarantees, etc…) will go a long way to helping him or her know what is important to you, to constituents.  And, what’s important to constituents (aka. voters) is important to them.  That’s the American way.  Ain’t it grand?

 

 

USGBC Highlights the Potential for Greening Existing Buildings in Proposed Stimulus By GreenerBuildings Staff February 2, 2009

 

As the proposed stimulus package headed for debate in the U.S. Senate, the U.S. Green Building Council underscored the promise the legislation holds for greening existing buildings and creating new jobs for the battered economy — and urged members to heed the opportunity.

 

"The Obama Administration's economic recovery plan includes many important provisions for green building, green schools, and energy efficiency for existing buildings that will be of great importance to our community," Michelle Moore, the USGBC's senior vice president of Policy & Public Affairs, wrote to members in an announcement posted on the council's site last week. "This investment in our nation's built environment will not only stimulate renewed activity, it will bear further fruit measured in energy savings, cost savings, and new green jobs.

 

"You –– as organizational leaders in the green building movement, and as individual professionals –– will be needed to make sure that the tremendous potential of the 'green strings' attached to billions of dollars in federal investments fulfill their promise. The professional capacity of our community that has been built around new construction will need to be refocused on our existing buildings so that initiatives like the Obama Administration's commitment to retrofit 75 percent of all federal buildings will serve as an exceptional business case and build momentum to drive the market forward."

 

Moore's message accompanied an update of the organization's efforts to advance the cause of green building with new administration. The update, which follows a message posted in mid-January, recapped some of the key green building provisions in stimulus proposals.

 

Both the House and Senate proposed recovery plans include provisions for:

• Green schools by providing billions of dollars for modernization of

K-12 and higher education facilities, with preferences or requirements for green improvement projects.

• Green federal buildings by including several billion dollars for the General Services Administration's Federal Buildings Fund, with green or energy efficiency requirements for funded facility projects.

• Weatherization assistance with billions going toward the expansion of the Department of Energy's Weatherization Assistance Program, which helps improve the energy efficiency of homes for low-income families.

• Energy Efficiency and Conservation Block Grants for states, municipalities and tribes.

• Public housing improvments that would include priority for energy efficiency incentives and projects.

• Green job training for jobs in the energy efficiency and renewable energy sectors.

 

 

BRG Consult Newsletter

North America Bathroom News December 2008

USA: 25,000+ Attend Greenbuild, Green Building Could Triple By

2013

19 November 2008 - More than 25,000 attended the U.S. Green Building Council's Greenbuild

International Conference and Expo in Boston, Nov. 19-21. The theme of this year's expo was

"Revolutionary Green: Innovations for Global Sustainability." Phoenix will be the site of the next

GreenBuild, scheduled for Nov. 11-13, 2009.

 

About BRG

 

BRG is a global market information supplier covering the construction material industry. BRG

specializes in market sizing and helps companies with market sizing, market and competitive

intelligence, market opportunity identification, market due diligence, mergers and acquisitions support

and global market information. For more information, visit our website at www.brgconsult.com .

 

S   Source: BRG Consult North America

 

BRG Consult Newsletter

North America Bathroom News January 2009

USA: Good News For Green Building

 

19 December 2008 -- Green building, or sustainable construction, is getting a lot of good press lately.

The U.S. General Services Administration (GSA) recently released the first comprehensive report by

a federal agency regarding acquiring, constructing, operating and maintaining sustainable buildings.

“Sustainability Matters” (www.gsa.gov/sustainabledesign) is a collection of case studies and industry

best practices that address GSA’s sustainability initiatives and strategies at all stages of a building’s

lifecycle.

 

“We want to be part of transforming the building industry so that ‘green’ is the only way of doing

business,” said GSA’s Commissioner of Public Buildings David L. Winstead.

 

The GSA demonstrates how to create sustainable buildings by integrating energy-efficient and

environmentally sound decisions and technologies into building designs. It uses the U.S. Green

Buildings Council’s LEED rating system as a tool to evaluate and measure its achievement in

sustainable design. The goals are to conserve resources and create more productive and healthier

workplaces.

 

Green Growth

 

According to McGraw-Hill Construction’s “Green Outlook 2009: Trends Driving Change” report, the U.

S. green building market is accelerating at a dramatic rate — the value of green building construction

starts was up five-fold from 2005 to 2008 (from $10 billion to $36-$49 billion), and could triple by

2013, reaching $96-$140 billion. Drivers are growing public awareness, an increase in government

regulations and recognition of bottom-line advantages.

 

“The business opportunities afforded by green building, even in the midst of a global economic crisis,

are real and recognized by industry players,” said Harvey M. Bernstein, vice president of industry

analytics, alliances and strategic initiatives, MCGRAW-HILL CONSTRUCTION. “Furthermore, green

building has great potential to help tackle unemployment through green jobs, and can address other

societal issues, such as creating healthier places where we live and work.”

 

U.S. Green Building Council members report green building to be less affected by the down market

compared to non-green building, and homebuyers are willing to pay more for a green home.

 

Perceived economic benefits are driving green building, including higher revenues, lower lifecycle

costs and lower operating costs, but builders and buyers are also motivated by health benefits, new

government regulation and pressure from global competition.

 

McGraw-Hill Construction attributes green building’s rapid expansion to growing public awareness, an

increase in government regulations and recognition of bottom-line advantages. Since 2005, the

perceived benefits of green building have increased and differentiated as people become more

knowledgeable about green building. The decrease in operating costs is the most often cited benefit

(13.6 percent, up from 8-9 percent in 2005), followed by the increase in building values (10.9 percent,

up from 7.5 percent in 2005).

  

S   Source: Plumbing & Mechanical

 

 

BRG Consult Newsletter

North America Bathroom News December 2008

USA: The Obama Economy

The US construction and alternative energy industries are slated to enter into one of the largest boom

periods in American history.

 

The Economic Stimulus Program

 

President-Elect Obama has declared the revival of the US economy as his highest priority and has

put together a strong economic team. An economic stimulus package is central to Obama’s plan.

Estimates of how much might be spent on a multiple-year stimulus package range as high as $500

billion to $700 billion.

 

Fixing the US Infrastructure / Achieving Energy Independence

 

At the center of the plan are investments in the nation’s roads, bridges, schools and alternativeenergy

infrastructure. According to the American Society of Civil Engineers, the total investment

needed to fix our country’s infrastructure is estimated at $1.7 trillion dollars.

 

Obama has said his plan will lead to the creation of 2.5 million jobs. We’re talking here about what

could be the biggest jobs-spending program since FDR and the New Deal!

 

President-elect Barack Obama again linked economic recovery with new jobs in the sustainableenergy

sector. He has vowed that within ten years, the United States will finally end its dependence

on oil from the Middle East. This means investments in non-oil consuming energy such as solar,

wind, geothermal and water powered energy.

 

The US construction industry and the US alternative energy industry is slated to enter into one of the

largest boom periods in American history.

 

Obama’s Health Care Program

Obama has put forth an ambitious health care plan. The plan proposes the expanding eligibility for

existing public programs, including both Medicaid and the State Children’s Health Insurance Program.

According to some of the best independent research groups, the Obama Health Insurance proposal

would increase the federal spending by about $1.2 trillion over the next 9 years with expenditures of

$133 billion per year.

 

The Cost of the New Obama Economy

 

Based on the investments targeted for the US infrastructure, on investments for non-oil consuming

energy and expanded health care, we can foresee federal expenditures in the range of $633 - $833

billion per year.

 

This type of governmental spending may not be good for the US currency. It is probable, that as the

Obama government pumps more into the economy, the US dollar may weaken in purchasing power if

compared to the Yen, the Euro and/or the Swiss Franc. The new government has indicated its plans

to raise taxes on the top 5% of the income earners. It will most probably issue new federal bonds to

raise the difference.

 

 

BRG Consult Newsletter

North America Bathroom News December 2008

 

Good for Exports / Not So Good for Imports

 

A weaker US dollar is good for US exports. US goods will be cheaper in foreign countries, resulting in

higher overall exports. Imports, on the other hand, will become more expensive. With large trade

imbalancesthat we currently have, with a weaker dollar, imports – in particular those from China and

from Europe, may become more expensive. Manufacturers who are producing overseas with the

intent of selling their goods in the United States, may see their costs go up. A tendency to pass the

cost increases onto the consumer will be tempting, which could result in spiraling inflation costs.

 

Are You Ready?

 

President-Elect Obama has declared the economic revival as his highest priority. We can expect to

see major federal expenditures being made to boost the infrastructure, to deliver energy

independence and to greatly expand the national health coverage in America.

This could be one of the largest jobs-creating programs since FDR and the New Deal. Are you

ready?

 

'Green Collar' Jobs Are Poised for Growth

      by Larry Buhl, for Yahoo! HotJobsPrintEmail

For career changers thinking about growth and advancement potential, forget the blue-collar and white-collar categories: Green is the way to go.

 

A bull market has begun to develop in green careers and opportunities for job seekers and career changers. Careers promoting environmental responsibility that are now considered cutting edge will become mainstream within a decade, according to Bracken Hendricks, a senior fellow at the Center for American Progress.

 

"The growth in green careers will be like the Internet boom, which not only created new jobs, but also significantly impacted the overall economy," he says.

 

Wide Range of New Jobs

 

A recent study by the Cleantech Network, a venture capital firm for green business, showed that up to half a million new jobs in ecologically responsible trades will blossom in the next three years alone. And jobs will pop up at every income level, from chief sustainability officer to "green" maintenance supervisor. A few job titles poised for growth include:

 

         green product designer -- designs products that use less energy and raw materials to produce and consume less energy and resources to use.

         energy rating auditor -- performs a comprehensive analysis of a building's energy efficiency. An energy retrofitter can use an auditor's recommendations to create more efficient home heating and cooling systems for existing buildings.

         environmental manager -- coordinates management of organization's environmental performance to protect and conserve natural resources.

         biological systems engineer -- designs, manages, and develops systems and equipment that produce, package, process, and distribute the world's food and fiber supplies.

         permaculture specialist -- analyzes land use and community building to create a harmonious blend of buildings, microclimate, plants, animals, soils, and water.

         urban arborist -- a landscaper or greenskeeper with an understanding of conservation and renewable resources.

 

In addition, professionals will find opportunities by adding green to their skill sets, from accountants who can manage corporate carbon emission offsets, to zookeepers who must maintain environmentally sensitive and ecologically friendly animal habitats.

 

More Growth on the Horizon

 

Part of the growth in green collar jobs will come from government initiatives: The U.S. House of Representatives recently passed the Green Jobs Act of 2007 that would provide $125 million annually to train people for green vocational fields that offer living wages and upward mobility for low-income communities.

 

In the private sector, Bank of America launched a $20 billion initiative to support environmentally sustainable business activity to address global climate change, and Citigroup plans to commit $50 billion to environmental projects over the next decade.

 

With that kind of rapid growth, supply and demand is likely to be unbalanced for a while. "If you look at jobs in solar, wind and renewable energy management, there are very few people with the right training and this could lead to a serious labor shortage," said Rona Fried, president of sustainablebusiness.com, a news and networking service for growing sustainable businesses.

 

Get in on the Action

 

For anyone considering a green collar-career path, consider:

 

         Can your current job be 'greened'? An employer who values you may be willing to train you to include skills to meet the goals of the company's green initiatives.

         Can you go back to school? An increasing number of colleges are offering environmental studies programs and green MBAs.

         Do you already have the skills? Start on eco job boards, and check out sustainablebusiness.com, ecojobs.com, greenbiz.com, and treehugger.com.

 

As in traditional careers, personal connections help in finding a green-collar job. Volunteering for an eco-friendly organization could help build those connections while doing some good for the planet.

 

Monday, March 17, 2008

Carbon Credit Program

Farmers Union’s Carbon Credit Program allows ag producers and landowners to earn income by storing carbon in their soil through no-till crop production, conversion of cropland to grass, sustainable management of native rangelands and tree plantings on previously non-forested or degraded land. In addition, the capture of methane from anaerobic manure digester systems can also earn carbon credits.

Farmers Union has earned approval from the Chicago Climate Exchange to aggregate carbon offsets (carbon credits) and sell them on behalf of producers. Farmers Union enrolls producer acreage into blocks of marketable offsets that are traded on the Exchange, much like other agricultural commodities are sold. Proceeds from the sales are then forwarded to producers as each pool of carbon credits is marketed. National Farmers Union’s Carbon Credit Program earned more than $2.5 million for producers in its first year of operation.

No-till crop production offsets are eligible in most central and eastern states. Seeded grass acres can be enrolled in most states and managed native rangeland offsets are offered mostly in central and western states. Maps are available on this Web site that show eligible states and counties. They are automatically programmed into the enrollment system and payment estimator. Forestry and agricultural methane projects also are available in every state.

Farmers Union is beginning a new enrollment period for no/till, seeded grass and rangeland acres. New contracts will run from 2008 through 2012. A bonus year of 2007 can be earned if the enrollment is completed by next summer’s deadline (date to be announced) and if the practice was started in 2007 or prior years. In specific cases, rangeland may be eligible for prior years’ credits as well.

The soils carbon offsets enrollments are done online only. Producers provide land descriptions or map designations for the land they enroll in the program. The entered information is then transferred directly into Farmers Union’s database. Producers then follow up by sending in FSA 578 forms that detail their cropland acres, pasture descriptions, grazing plans for range acres and current maps. Producers also remit a signed contract. It is necessary for producers to have a valid e-mail address, as well as a post office address, for communication and verification purposes.

Forestry and agricultural methane offsets are also available, but only sample contracts and applications are available online. These individual projects will require producers or landowners to send in all materials by mail. Pooling, verification and marketing of carbon offsets will follow.

For More Information:

carboncredit@ndfu.org

Dale Enerson - (800)366-8331 ext.116 or Liz Mathern - (800)366-8331 ext.154

 

 

October 18, 2007 -- 16:30 ET

 

Grab the “green” real-estate boom

 

Real-estate moguls know there's good money in environment-friendly buildings. Here's how the little guy can play, too

 

By Fast Company

If the workplace is any indication, you could almost believe corporate America really cares about the environment.

Goldman Sachs (GS, news, msgs), Hearst, IBM Corp. (IBM, news, msgs), JPMorgan Chase (JPM, news, msgs) and Toyota Motor (TM, news, msgs) all have made the move into "green" buildings.

Bank of America (BAC, news, msgs) plans to build a 52-story eco-skyscraper near New York's Times Square, and Accenture (ACN, news, msgs) has leased green office space throughout the country.

Sustainable construction is one of the fastest-growing segments of the already-red-hot commercial-building industry. An estimated 5% of all new U.S. commercial construction received the U.S. Green Building Council's Leadership in Energy and Environmental Design (LEED) certification last year. And by 2010, 10% of all new commercial construction will be sustainable, according to McGraw-Hill's (MHP, news, msgs) 2006 Smart Market report. (The green trend in home construction is still in its infancy, although that's bound to change.)

Existing construction is getting an eco-lift too. Developers such as Hines and the Durst Organization, and some real-estate investment trusts (REITs), are snapping up half-empty office buildings and renovating them according to green standards. That can often bring 3% higher rents and a 7.5% increase in a building's value, according to the McGraw-Hill report.

On average, green buildings save 10% of utility costs each year -- and sometimes much more. Genzyme's (GENZ, news, msgs) corporate headquarters in Cambridge, Mass., spends 42% less on energy and uses 34% less water than a similar traditional building would. Even more important, as sustainable materials and technology improve, green construction will become more cost-effective, says Charles Lockwood, an environmental and real-estate consultant in Southern California and New York.

More from MSN Money and Fast Company

So how do individual investors get in on this latest real-estate boom? The easiest opportunities may lie in REITs that have made a substantial commitment to new or renovated green buildings. In a sign of just how hot this phenomenon is, however, two of the biggest, greenest REITs, Arden Realty and Equity Office Properties Trust, have been swallowed up by GE Real Estate and Blackstone Group, respectively.

But there are still promising names out there. Liberty Property Trust (LRY, news, msgs) has 21 green buildings in its portfolio of about 700 properties and says that number will rise quickly as the trust renovates more of its existing properties and takes on more new green projects. Liberty has enjoyed the nice run-up that all REITs had in the past year thanks to the strong commercial-building market. But Fauzia Rashid, a co-manager of Fred Alger Management's Spectra Green Fund (SPEGX), expects Liberty's green investment will help it continue to perform well even if commercial building starts to slow down.

Video on MSN Money

If you've got the patience, companies that specialize in energy efficiency are your best bet among environmental stocks, says MSN Money's Jim Jubak. They aren't as flashy as uranium or ethanol stocks, so prices are still reasonable.

For investors who get a bit woozy at the thought of betting solely on the vagaries of the commercial-real-estate market, a mutual fund with green-building holdings might be the safer way to go. The Spectra Green Fund, unlike many of its socially conscious counterparts, has consistently outperformed the Russell 3000 for the past three years.

The fund, which among other things invests in clean-energy stocks, is putting a small percentage of its assets in green REITs. Rashid also likes to invest in the building segment through the back door, focusing on the supply and equipment manufacturers that green builders rely on, such as Johnson Controls (JCI, news, msgs), the maker of devices that measure and monitor energy output. At about $96 a share, Johnson Controls has jumped in the neighborhood of 40% in the past year. And that's a nice neighborhood to be in.

This article was reported and written by Walecia Konrad for Fast Company.

 

 

 

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